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- EM REFORMA-   



  Client: Petz





Creative Direction: Marcio Fritzen
Copy: Cacá Bellotti
Art Direction: Gabriella Pimentel




    Idea for Future Lions 2018.
    Client: Ali Express

    The brief was to connect an audience to a product or service from a global brand in a way that wasn't     possible three years ago.



 

Copy: Cacá Bellotti
Art Direction: Amanda Peccini




    Client: Coca-Cola.







Copy: Cacá Bellotti
Art Direction: Gabriella Pimentel

Menu iFitness


Cliente: IFood
Client: IFood

Ideia para o Festival do Clube de Criação - Categoria Estudante 2017
Idea for the Clube de Criação Festival - Student Category 2017


O briefing era ter uma ideia para gerar awareness e aumentar os acessos do menu saudável do IFood.
The brief was to create something that would help IFood raise awareness and have more access on their healthy menu.






Creative Direction: Márcio Fritzen
Copy: Cacá Bellotti
Art Direction: Larissa Almeida, Jessica Mantovani






    Client: Pfizer


    Audio Ad - Spotify:



ENGLISH:

"There's nothing like being able to take your favorite songs right in the pocket.
And the best part is that, in the other one, you can take flavor and freshness so you can feel even better. Centrum Vitamints is here.
The multivitamin tablet for you to take whenever and wherever you want.
Try it out!"





Digital OOH:

The idea was to create digital pannels that would display texts according to real-time weather, time and traffic updates.




ENGLISH:
Time:

9: 12 am. Monday, June 13th.

Late? You're still in time to  take you Vitamints, though.

Centrum Vitamints is here. Try it out.





ENGLISH:
Weather Forecast:

Thunderstorm - 69°F

It's going to rain. If you forgot your umbrella, at least don't forget you Vitamints.

Centrum Vitamints is here. Try it out.






ENGLISH:
Geolocation:


Rebouças Avenue

It's still going to take 10 minutos to get rid of traffic.
It's only going to take 10 seconds to take you Vitamints.

Centrum Vitamints is here. Try it out.






Creative Direction: Guiga Giacomo
Copy: Carolina Bellotti
Art Direction: Gabriella Pimentel
CAROLINA BELLOTTI - COPYWRITER - carolinabellottio@gmail.com