Client: Pfizer


    Audio Ad - Spotify:



ENGLISH:

"There's nothing like being able to take your favorite songs right in the pocket.
And the best part is that, in the other one, you can take flavor and freshness so you can feel even better. Centrum Vitamints is here.
The multivitamin tablet for you to take whenever and wherever you want.
Try it out!"





Digital OOH:

The idea was to create digital pannels that would display texts according to real-time weather, time and traffic updates.




ENGLISH:
Time:

9: 12 am. Monday, June 13th.

Late? You're still in time to  take you Vitamints, though.

Centrum Vitamints is here. Try it out.





ENGLISH:
Weather Forecast:

Thunderstorm - 69°F

It's going to rain. If you forgot your umbrella, at least don't forget you Vitamints.

Centrum Vitamints is here. Try it out.






ENGLISH:
Geolocation:


Rebouças Avenue

It's still going to take 10 minutos to get rid of traffic.
It's only going to take 10 seconds to take you Vitamints.

Centrum Vitamints is here. Try it out.






Creative Direction: Guiga Giacomo
Copy: Carolina Bellotti
Art Direction: Gabriella Pimentel
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CAROLINA BELLOTTI - COPYWRITER - carolinabellottio@gmail.com